SMBs relying on FaceBook for traffic should be well aware of the change. The best practices are to never rely on one source for all of your traffic. The latter example really shows truth in that logic. Weather it's google facebook twitter or some other company you don't wanna be overly dependent on third party for all of your visitors. Digiday Platforms giveth and platforms taketh away. Publishers that rely on Facebook are finding that out the hard way.
SMBs relying on FaceBook for traffic should be well aware of the change. The best practices are to never rely on one source for all of your traffic. The latter example really shows truth in that logic. Weather it's google facebook twitter or some other company you don't wanna be overly dependent on third party for all of your visitors. Digiday Platforms giveth and platforms taketh away. Publishers that rely on Facebook are finding that out the hard way.