Social media is a force to be reckoned with—one that many departments fear, in part due to some high-profile incidents in which social media posts resulted in disciplinary action against firefighters.
Joshua Belliveau's insight:
This article serves as a reference for some of the ways that non-profits, or public service entities are using social media. I know that I've seen it more and more frequently. And in fact, it's one of the primary ways I get up-to-date information about traffic, weather, and at times even police events in the rural town where I live. Have you tried using Twitter, FaceBook or any other social media to communicate with your community? What have you seen as the challenges?